• 1

    1964

    TYC began producing assorted lighting parts and accessories for Automobiles, Jeeps, and Trucks for export sales to South East Asian and Middle Eastern territories.

  • 2

    1964

    TYC’s first catalog.

  • 3

    1986

    Established TYC Brother Industrial Co., Ltd’s first head office and manufacturing plant. located in An-Ping Industrial District. Began to produce automobile lamps for different car makers.

  • 4

    1986-1998

    TYC’s first corporate logo.

  • 5

    1989

    The first distribution center for TYC Lighting products in North America opens.

  • 6

    1991

    TYC established its first U.S.-based head-office and distribution center in Sante Fe Springs, CA.

  • 7

    1993

    TYC U.S.A. changes name to become Genera Corporation.

  • 8

    1995

    Established 2nd distribution center in Monroe, New Jersey.

  • 9

    1996

    Side Mirrors launched.

  • 10

    1997

    AC Condensers launched

  • 11

    1998

    Established 3rd distribution center in Coppell, Texas

  • 12

    1999

    Established 4th distribution center in Aurora, Illinois.

  • 13

    1999

    Established 5th distribution center in Suwanee, Georgia.

  • 14

    1999

    Genera gains ISO 9001 certification. Radiators launched.

  • 15

    1999-2010

    TYC’s second corporate logo.

  • 16

    2000

    Chartered MQVP (Mfg Quality and Validation Program); the 1st aftermarket quality lighting program. Cooling Fan Assemblies launched.

  • 17

    2001

    Became Tier-1 supplier to Navistar/International Truck.

  • 18

    2001

    Became Tier-1 supplier to Visteon/Ford.

  • 19

    2002

    Genera sales reached the $100MM Milestone.

  • 20

    2002

    Fan Motors laucnched.

  • 21

    2005

    Transitioned to the Oracle ERP System. Blower Assemblies launched.

  • 22

    2005

    Became Tier-1 supplier to Suzuki.

  • 23

    2006

    Became Tier-1 supplier to Daimler Truck.

  • 24

    2007

    Cabin Air Filters launched.

  • 25

    2008

    Starters launched.

  • 26

    2009

    Alternators & Window Regulator Assemblies launched.

  • 27

    2010

    Relocated our U.S.-based head office and support center to Brea, California.

  • 28

    2011

    Evaporators launched.

  • 29

    2011

    Launched i-Store, enabling our distributors 24/7 access to check inventory, applications, prices, and to place orders.

  • 30

    2012

    Heater Cores launched.

  • 31

    2012

    Consolidated and structured in-house Call Center to assist with customer care. Expanded Electronic Data Interchange (EDI) to streamline order management and cycle time for our distributors.
    Deployed e-catalogue and AAIA format files.

  • 32

    2013

    Fuel Pumps launched.

  • 33

    2013

    Deployed OP WHAM; Warehouse Allocation Management System, streamlining sales order management with warehouse operations to increase efficiency in picking cycle-time, accuracy and priority for valued distribution partners.

  • 34

    2014

    Genera sales broke $200MM USD Milestone despite the economic impact from an over 40% drop in new vehicle production/sales since the 2007 recession and its lagged impact.

  • 35

    2014

    TYC became the first aftermarket lighting company and brand to distribute primarily certified lamps.

  • 36

    2016

    Became Tier-1 supplier to Harley Davidson

  • 1

    1964

    TYC began producing assorted lighting parts and accessories for Automobiles, Jeeps, Trucks for export sales to South East Asian and Middle Eastern territories.

  • 2

    1964

    TYC’s first cataglog

  • 3

    1986

    Established TYC Brother Industrial Co., Ltd’s first head office and manufacturing plant. Located at An-Ping Industrial District, started to produce automobile lamps for difference car makers.

  • 4

    1986-1998

    TYC’s first corporate logo.

  • 5

    1989

    First Distribution Center for TYC Lighting products in North America

  • 6

    1991

    TYC established its first fully-owned sales and distribution warehouse facility in Los Angeles, CA.

  • 7

    1993

    Changed name from TYC USA to Genera Corporation.

  • 8

    1995

    Established GENERA CORP’s second U.S. Sales & Distribution Center in New Jersey.

  • 9

    1996

    Launched Side Mirrors

  • 10

    1997

    Launched AC Condenser

  • 11

    1998

    Established third U.S. Sales and Distribution Center for GENERA CORP in Texas.

  • 12

    1999

    Established fourth U.S. Sales and Distribution Center for GENERA CORP in Illinois.

  • 13

    1999

    Established fifth U.S. Sales and Distribution Center for GENERA CORP in Georgia.

  • 14

    1999

    Launched Radiator; Genera became ISO 9001 Certified

  • 15

    1999-2010

    TYC’s second Corporate logo.

  • 16

    2000

    Launched Cooling Fan Assemby; Chartered MQVP (Mfg Quality and Validation Program); 1st aftermarket quality lighting program.

  • 17

    2001

    Became Tier-1 to Navistar/International Truck

  • 18

    2001

    Became Tier-1 to Visteon/Ford

  • 19

    2002

    Genera sales reaches 100MM USD Milestone

  • 20

    2002

    Launched Fan Motors

  • 21

    2005

    Launched Blower Assembly; Transitioned into Oracle ERP System.

  • 22

    2005

    Became Tier-1 to Suzuki

  • 23

    2006

    Became Tier-1 to Daimler Truck

  • 24

    2007

    Launched Cabin Air Filter

  • 25

    2008

    Launched Starter

  • 26

    2009

    Launched Alternator & Window Regulator Assy

  • 27

    2010

    Relocated Corporate Headquarters to Brea, California.

  • 28

    2011

    Launched Evaporator

  • 29

    2011

    Launched i-Store, enabling our distributors 24/7 ability to check inventory, application, prices and place orders.

  • 30

    2012

    Launched Heater Core

  • 31

    2012

    Consolidated and structured inhouse Call Center to assist with customer care; Expanded EDI / Electronic Data Interchange to streamline order management and cycle time for our distributors; Deployed e-catalogue and AAIA format files.

  • 32

    2013

    Launched Fuel Pump

  • 33

    2013

    Commence deployment of 'OP WHAM' / Warehouse Allocation Management System; streamlining sales order management with warehouse operations to increase efficiency in picking cycle-time, accuracy and priority for valued distribution partners.

  • 34

    2014

    Genera sales breaks 200MM USD Milestone despite economic impact from 40%+ drop in new vehicle production/sales since 2007 recession and it's lagged impact.

  • 35

    2014

    First aftermarket lighting company and brand to distribute primarily certified lamps (unification to only certified on lighting).

  • 36

    2016

    Became Tier-1 to Harley Davidson

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